Who doesn’t want to automate some of their work, or to use software to deliver a better customer experience? Triggered emails are one of the best ways to do this. These automated messages are just what they sound like – they’re triggered by peoples’ behavior. Whenever a prospect does something (or doesn’t do something), you […]
First impressions count. It’s true in business and in life, but especially in email. That’s why welcome emails get more clicks – and sales – than almost any other kind of email. According to research from Experian, welcome emails get 86% more clicks than regular promotional messages. They also get 336% more transactions and earn […]
“Mobile first.” I bet you hear that term a lot. It’s a goal – maybe even a grail – for many companies. And while some reports show small businesses and even the Fortune 500 lagging behind when it comes to mobile, retailers seem to be doing a bit better. According to the 2016 Kount-sponsored “Mobile […]
We’re about to tip into full-on summer. If you’re like most people, the last thing you’re thinking about now is Christmas. And yet that’s exactly what retailers need to be planning for. There are 149 days until Black Friday – 152 until Cyber Monday. That gives you roughly five short months to get your online […]
Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once. Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it. Say it costs you $10 to get a new […]
It’s hard to overstate the importance of video. It’s literally taking over the internet – Cisco estimates that by 2018, 79% of all global internet traffic will be video. This is actually great news for retailers, but it requires a pivot in your content marketing. Based on ample research and a slew of case studies, […]
Every company seems to do ecommerce content marketing differently. That’s a good thing, of course – every retailer is different. But the more you step back from the details, the similarities start to stand out. I took a close look at five different online retailers with the understanding that they’d use different mediums (text, images, […]
What’s the first thing you do when you land on an ecommerce site you’ve never been to before? If you’re like most people, you’ll start with a snapshot check of the design. That flash assessment shapes your opinion of how trustworthy the site is. It’ll also determine how long you stick around. As you take […]
What makes an ecommerce website great? The products? The customer service? The amazing extra features? Actually, I’m pretty sure it’s not any one thing. To quote Aristotle, the whole is more than the sum of its parts. The whole of your ecommerce business is up to you. But we recommend including these parts in your […]
Everything in marketing comes down to the consumer. No matter the channel or the strategy or the offer – it’s the consumer who has the ultimate say in whether a campaign succeeds or fails. There are plenty of ways to woo and engage consumers. Marketers have tried clever advertising, discounts, exclusive products. We’ve offered free […]
