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17 Types of Triggered Emails Your Customers Will Click

17 Types of Triggered Emails Your Customers Will Click

Who doesn’t want to automate some of their work, or to use software to deliver a better customer experience? Triggered emails are one of the best ways to do this. These automated messages are just what they sound like – they’re triggered by peoples’ behavior. Whenever a prospect does something (or doesn’t do something), you […]

Why Welcome Emails Work – And How to Use Them

Why Welcome Emails Work – And How to Use Them

First impressions count. It’s true in business and in life, but especially in email. That’s why welcome emails get more clicks – and sales – than almost any other kind of email. According to research from Experian, welcome emails get 86% more clicks than regular promotional messages. They also get 336% more transactions and earn […]

The 10 Best Ways for Retailers to Build an Email List

The 10 Best Ways for Retailers to Build an Email List

We’re about to tip into full-on summer. If you’re like most people, the last thing you’re thinking about now is Christmas. And yet that’s exactly what retailers need to be planning for. There are 149 days until Black Friday – 152 until Cyber Monday. That gives you roughly five short months to get your online […]

13 Easy Ways to Improve Customer Loyalty

13 Easy Ways to Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once. Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it. Say it costs you $10 to get a new […]

How to Craft an Effective E-commerce Video Marketing Strategy

How to Craft an Effective E-commerce Video Marketing Strategy

It’s hard to overstate the importance of video. It’s literally taking over the internet – Cisco estimates that by 2018, 79% of all global internet traffic will be video. This is actually great news for retailers, but it requires a pivot in your content marketing. Based on ample research and a slew of case studies, […]

How 5 Online Retailers Get Results with Content Marketing

How 5 Online Retailers Get Results with Content Marketing

Every company seems to do ecommerce content marketing differently. That’s a good thing, of course – every retailer is different. But the more you step back from the details, the similarities start to stand out. I took a close look at five different online retailers with the understanding that they’d use different mediums (text, images, […]

How to Use Your Site’s Internal Search to Make More Sales

How to Use Your Site’s Internal Search to Make More Sales

What’s the first thing you do when you land on an ecommerce site you’ve never been to before? If you’re like most people, you’ll start with a snapshot check of the design. That flash assessment shapes your opinion of how trustworthy the site is. It’ll also determine how long you stick around. As you take […]

20 Things Every Ecommerce Website Should Have

20 Things Every Ecommerce Website Should Have

What makes an ecommerce website great? The products? The customer service? The amazing extra features? Actually, I’m pretty sure it’s not any one thing. To quote Aristotle, the whole is more than the sum of its parts. The whole of your ecommerce business is up to you. But we recommend including these parts in your […]

5 Ways to Use Personalization Effectively

5 Ways to Use Personalization Effectively

Everything in marketing comes down to the consumer. No matter the channel or the strategy or the offer – it’s the consumer who has the ultimate say in whether a campaign succeeds or fails. There are plenty of ways to woo and engage consumers. Marketers have tried clever advertising, discounts, exclusive products. We’ve offered free […]