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Why Welcome Emails Work – And How to Use Them

Why Welcome Emails Work – And How to Use Them

First impressions count. It’s true in business and in life, but especially in email. That’s why welcome emails get more clicks – and sales – than almost any other kind of email. According to research from Experian, welcome emails get 86% more clicks than regular promotional messages. They also get 336% more transactions and earn […]

The 10 Best Ways for Retailers to Build an Email List

The 10 Best Ways for Retailers to Build an Email List

We’re about to tip into full-on summer. If you’re like most people, the last thing you’re thinking about now is Christmas. And yet that’s exactly what retailers need to be planning for. There are 149 days until Black Friday – 152 until Cyber Monday. That gives you roughly five short months to get your online […]

13 Easy Ways to Improve Customer Loyalty

13 Easy Ways to Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once. Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it. Say it costs you $10 to get a new […]

How to Craft an Effective E-commerce Video Marketing Strategy

How to Craft an Effective E-commerce Video Marketing Strategy

It’s hard to overstate the importance of video. It’s literally taking over the internet – Cisco estimates that by 2018, 79% of all global internet traffic will be video. This is actually great news for retailers, but it requires a pivot in your content marketing. Based on ample research and a slew of case studies, […]