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How to Craft an Effective E-commerce Video Marketing Strategy

How to Craft an Effective E-commerce Video Marketing Strategy

It’s hard to overstate the importance of video. It’s literally taking over the internet – Cisco estimates that by 2018, 79% of all global internet traffic will be video. This is actually great news for retailers, but it requires a pivot in your content marketing. Based on ample research and a slew of case studies, […]

How 5 Online Retailers Get Results with Content Marketing

How 5 Online Retailers Get Results with Content Marketing

Every company seems to do ecommerce content marketing differently. That’s a good thing, of course – every retailer is different. But the more you step back from the details, the similarities start to stand out. I took a close look at five different online retailers with the understanding that they’d use different mediums (text, images, […]