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Why Welcome Emails Work – And How to Use Them

Why Welcome Emails Work – And How to Use Them

First impressions count. It’s true in business and in life, but especially in email. That’s why welcome emails get more clicks – and sales – than almost any other kind of email. According to research from Experian, welcome emails get 86% more clicks than regular promotional messages. They also get 336% more transactions and earn […]

13 Easy Ways to Improve Customer Loyalty

13 Easy Ways to Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once. Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it. Say it costs you $10 to get a new […]

How to Use Your Site’s Internal Search to Make More Sales

How to Use Your Site’s Internal Search to Make More Sales

What’s the first thing you do when you land on an ecommerce site you’ve never been to before? If you’re like most people, you’ll start with a snapshot check of the design. That flash assessment shapes your opinion of how trustworthy the site is. It’ll also determine how long you stick around. As you take […]