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17 Types of Triggered Emails Your Customers Will Click

17 Types of Triggered Emails Your Customers Will Click

Who doesn’t want to automate some of their work, or to use software to deliver a better customer experience? Triggered emails are one of the best ways to do this. These automated messages are just what they sound like – they’re triggered by peoples’ behavior. Whenever a prospect does something (or doesn’t do something), you […]

Why Welcome Emails Work – And How to Use Them

Why Welcome Emails Work – And How to Use Them

First impressions count. It’s true in business and in life, but especially in email. That’s why welcome emails get more clicks – and sales – than almost any other kind of email. According to research from Experian, welcome emails get 86% more clicks than regular promotional messages. They also get 336% more transactions and earn […]

13 Easy Ways to Improve Customer Loyalty

13 Easy Ways to Improve Customer Loyalty

Want to know the secret behind making money in e-commerce? It’s getting your customers to buy more than once. Customer loyalty, aka “customer retention”, is not talked about nearly enough. It might sound dull at first, but once you see it in action, you’ll love it. Say it costs you $10 to get a new […]

How 5 Online Retailers Get Results with Content Marketing

How 5 Online Retailers Get Results with Content Marketing

Every company seems to do ecommerce content marketing differently. That’s a good thing, of course – every retailer is different. But the more you step back from the details, the similarities start to stand out. I took a close look at five different online retailers with the understanding that they’d use different mediums (text, images, […]